Meet Laura
Casselman

From Broadway To Boardroom

Born and raised in a small, one stoplight Southern town with only 17 graduates in her senior high school class, Laura was never destined for the boardrooms of corporate America…

… they just forgot to tell her that!

As a child Laura already showed extraordinary ambition and drive and she wasn’t more than 3 years old when she decided that she wanted to become a Radio City Music Hall Rockette.

It was more than a fleeting childhood fantasy and Laura stayed dedicated to her goal. She trained hard every single day, perfecting her dancing all the way through school and college.

After college it was time to move to New York City to pursue her big dream. Millions of young Americans move to the big city every year. They wait tables while hoping to make it in Hollywood or on Broadway. Nothing wrong with doing good honest work, but Laura took a different approach.

As a Rockette, Laura not only realized her childhood dream but also mastered the art of balancing high-level performance with her corporate duties.

This unique blend of arts and business acumen made her a standout figure in every boardroom and a leading voice in team management and motivational strategies.

Her approach to sharing successes with her team by distributing sales bonuses fostered an environment of mutual respect and high performance, underlining her leadership philosophy.

After hanging up her Rockette heels in 2009, Laura transitioned to an executive role, eventually becoming the CEO of JVZoo.com. Under her guidance, the company has repeatedly earned spots on the Inc. 5000 list, marking it as one of America’s fastest-growing companies.

Today, Laura Casselman is recognized not only as a former Rockette and influential CEO but as an international award-winning professional speaker. Her speeches resonate with a wide range of audiences around the globe, as she shares insights on leadership, motivation, and achieving success against the odds.

Her book, Trust Your Increments, reflects her belief in the power of small, consistent steps to achieve monumental success.

Laura Casselman’s life story and professional achievements make her an exemplary speaker on any international stage. She teaches that the first step to getting what you want is daring to ask for it – and from there, the possibilities are limitless.

Are You Ready To Work With Laura?